“So whatever you wish that others would do to you, do also to them.”

About Stephen Karpeles

This author has not yet filled in any details.
So far Stephen Karpeles has created 26 blog entries.

The best strategies

…are the ones that put the customers/users/clients first.

It’s tempting to think your bottom line is more important than your user base. But as soon as you start to believe it is, your user base will stop […]

February 10th, 2017|Salt., Strategy|

On taking care of your own

When’s the last time you asked your employees how they’re doing?

And not just on projects. I mean, really, truly, sincerely asked them how they’re doing? How’s their family? How’s their life? How are they?

I’ve been part of too […]

January 3rd, 2017|Company Culture, Salt.|

How to add page slug to body class in WordPress

By default, WordPress inserts a page ID class onto every page you create. For example, this is a typical <body> tag you’d see on a WordPress site:

So now if you want to style something specifically […]

December 14th, 2016|Code Snippets, Web Design, WordPress|

How do you show you care?

We just found out that our neighborhood grocery store offers something rather unique: Free grocery delivery for new moms, within the first 3 months after having their baby.

I don’t know any other grocer that does this. It may […]

November 15th, 2016|Customer Service, Marketing|

When should you get a new website (and when should you not)?

Many people come to us in need of a new website. And while we certainly appreciate the potential business, there may actually be times when we recommend that a company not get a new website. […]

October 2nd, 2016|Marketing, Strategy, Web Design|

Are your people empowered to override your policies?

At our local grocery store, there’s a program where young children can get a free apple or banana on each visit. For each child you have, they give you a “kids credit card” with pictures of […]

August 23rd, 2016|Customer Service, Marketing|

If you want results, start pruning

Is your organization relentlessly focused on producing results?

More specifically:

Is your work producing the change you want?
Is web traffic increasing? What about conversions?
Do your customers thank you after they work with you?
Are people spreading the word […]

August 8th, 2016|Marketing, Strategy|

Who are you?

Has your brand become a series of vague, disconnected promises? Look at all the taglines on this one t-shirt alone:

“High Grade Quality”
“Unlimited Style”
“Authentic Brand”
“Standard Product”

In all honesty, these don’t mean much at all. There’s nothing to make this […]

August 1st, 2016|Marketing|

People before profits

Put people before profits, and profits will come.
Put profits before people, and people will run.

The tricky thing about business is that in order to survive (and grow), you have to make a profit. You […]

July 26th, 2016|Customer Service, Marketing|

“Sorry, we don’t have red onions.”

We went to a pizza restaurant the other night and ordered red onions as one of our toppings. The server promptly replied, “Sorry, we don’t have red onions.”

This was quite baffling – because upon closer examination of the menu, this […]

July 17th, 2016|Customer Service, Marketing|