“So whatever you wish that others would do to you, do also to them.”

About Stephen Karpeles

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So far Stephen Karpeles has created 25 blog entries.

Is it worth losing a customer over that?

Our family just bought a new car, and we already love it. The only problem is… within 24 hours of buying it, the battery mysteriously died – twice. We didn’t leave the lights on. We didn’t […]

June 19th, 2016|Customer Service|

Marketing is a marathon, not a sprint

There’s no such thing as a “get-rich-quick” scheme – especially in business. Even the companies that look like overnight successes have put in hours and hours of hard work and perseverance to get to that […]

June 6th, 2016|Marketing|

Is your company product-centric or customer-centric?

Far too many companies are more concerned about pushing their products than cultivating long-term customer relationships. They’d rather design, build, and promote the latest “thing” – but all the while, they forget that actual humans […]

May 27th, 2016|User Experience|

Little is the new big

Just like a tiny rudder can steer a large ship, so also can your tiniest marketing actions make a colossal impact.  Case in point: At our local Starbucks the other day, I ordered 2 small […]

May 15th, 2016|Customer Service|

Do unto others…

There’s a little quote in the bottom left corner of our website (at least if you’re viewing it on a desktop). It simply says: “So whatever you wish that others would do to you, do […]

April 23rd, 2016|Salt.|