“So whatever you wish that others would do to you, do also to them.”

The best strategies

February 10th, 2017|

…are the ones that put the customers/users/clients first.

It’s tempting to think your bottom line is more important than your user base. But as soon as you start to believe it is, your user base will stop […]

On taking care of your own

January 3rd, 2017|

When’s the last time you asked your employees how they’re doing?

And not just on projects. I mean, really, truly, sincerely asked them how they’re doing? How’s their family? How’s their life? How are they?

I’ve been part of too […]

How to add page slug to body class in WordPress

December 14th, 2016|

By default, WordPress inserts a page ID class onto every page you create. For example, this is a typical <body> tag you’d see on a WordPress site:

So now if you want to style something specifically […]

How do you show you care?

November 15th, 2016|

We just found out that our neighborhood grocery store offers something rather unique: Free grocery delivery for new moms, within the first 3 months after having their baby.

I don’t know any other grocer that does this. It may […]

When should you get a new website (and when should you not)?

October 2nd, 2016|

Many people come to us in need of a new website. And while we certainly appreciate the potential business, there may actually be times when we recommend that a company not get a new website. […]

Are your people empowered to override your policies?

August 23rd, 2016|

At our local grocery store, there’s a program where young children can get a free apple or banana on each visit. For each child you have, they give you a “kids credit card” with pictures of […]

If you want results, start pruning

August 8th, 2016|

Is your organization relentlessly focused on producing results?

More specifically:

Is your work producing the change you want?
Is web traffic increasing? What about conversions?
Do your customers thank you after they work with you?
Are people spreading the word […]

Who are you?

August 1st, 2016|

Has your brand become a series of vague, disconnected promises? Look at all the taglines on this one t-shirt alone:

“High Grade Quality”
“Unlimited Style”
“Authentic Brand”
“Standard Product”

In all honesty, these don’t mean much at all. There’s nothing to make this […]

People before profits

July 26th, 2016|

Put people before profits, and profits will come.
Put profits before people, and people will run.

The tricky thing about business is that in order to survive (and grow), you have to make a profit. You […]

“Sorry, we don’t have red onions.”

July 17th, 2016|

We went to a pizza restaurant the other night and ordered red onions as one of our toppings. The server promptly replied, “Sorry, we don’t have red onions.”

This was quite baffling – because upon closer examination of the menu, this […]