“So whatever you wish that others would do to you, do also to them.”

Why Great Customer Service Automatically Makes You Better Than The Competition

When your customer service is exceptional…

Your website doesn’t have to be perfect. Your code doesn’t have to be flawless. Your user experience doesn’t have to make people dance for joy. Your packaging can be a tad […]

July 22nd, 2017|Customer Service, Marketing|

How Much is Your Website Really Worth?

I often tell people that your website is just another employee. It should be working for you. It should look professional. It should be friendly and considerate. And it should ultimately be creating more revenue for your organization.

Is […]

June 15th, 2017|Customer Service, Marketing, Web Design|

The New Marketing

The web is the new marketing. Product, price, place, promotion. They’re all online.

Yes, offline still exists. But in many ways, it’s dying by the day. The big boxes are folding up shop.

So how will you […]

May 20th, 2017|Marketing|

Honesty

Isn’t just the best policy. It’s the only policy. Once you lie, deceive, misinform, etc. – the trust is broken. And trust is something that takes quite a long time to earn, and only a split […]

May 13th, 2017|Company Culture, Customer Service, Marketing|

Do your users enjoy you?

Not, “do your users tolerate you?” But do they genuinely enjoy you?

Your services. Your employees. Your website. Your packaging. Your store. Your hold music. Your parking lot. Your emails. Your tone of voice. Your documentation…

If they don’t […]

May 8th, 2017|Customer Service, Marketing|

There once was a marketer named Steve…

There once was a marketer named Steve
Who found it hard to believe
That all his customers would want
To daily and weekly receive
A letter about his stuff,
And he thought they’d had enough.
Until one day he saw
That no […]

March 10th, 2017|Marketing|

How do you show you care?

We just found out that our neighborhood grocery store offers something rather unique: Free grocery delivery for new moms, within the first 3 months after having their baby.

I don’t know any other grocer that does this. It may […]

November 15th, 2016|Customer Service, Marketing|

When should you get a new website (and when should you not)?

Many people come to us in need of a new website. And while we certainly appreciate the potential business, there may actually be times when we recommend that a company not get a new website. […]

October 2nd, 2016|Marketing, Strategy, Web Design|

Are your people empowered to override your policies?

At our local grocery store, there’s a program where young children can get a free apple or banana on each visit. For each child you have, they give you a “kids credit card” with pictures of […]

August 23rd, 2016|Customer Service, Marketing|

If you want results, start pruning

Is your organization relentlessly focused on producing results?

More specifically:

Is your work producing the change you want?
Is web traffic increasing? What about conversions?
Do your customers thank you after they work with you?
Are people spreading the word […]

August 8th, 2016|Marketing, Strategy|